Concluding Case †Custom Coffee & Chocolate Essay

Billions of people across the globe choose to have a cup of coffee each morning to start the day or as a morning work break but coffee has become more than just a drink. Coffee has become an ingrained part of various cultures and coffee shops can be found in most every city around the world. It is little wonder that coffee ranks among the world’s largest commodity markets second only to oil (â€Å"Dangerous Grounds: About the Show†, 2013). Given diversity and competition in the market, the small startup company of Custom Coffee & Chocolate will require a clear mission statement, detailed business analysis, and tactical plans that will help it to increase market share within the Seattle community. A mission statement describes a company’s fundamental purpose and how that company is unique within its product and services offerings. In writing of the company’s mission, each word must be carefully selected for consistency and there must be a commitment from the stakeholders to focus resources in the accomplishment of this mission (Ireland & Hitt, 1992). Bonnie Brewer and Stacy Kim have passed a milestone having developed regular customers within the five months of opening the first coffee house. As a statement for moving forward, â€Å"Custom Coffee & Chocolate’s mission into the community is to provide the highest quality, socially ethical coffee and chocolates while serving to keep the Seattle community connected and invigorated. † The next step towards developing a tactical business plan is to identify internal strengths and weaknesses as well as external opportunities and threats. A common challenge among small startup companies is finance. Within the first six months, Brewer and Kim have exhausted both their savings and initial small-business loan placing the company in a precarious position. For further development of the business, these proprietors will need to seek further investment capital through another partner, reduction in salary, or incur more debt with another small-business loan. Being located near a university is a strength that entails a surrounding population that is educated and can appreciate socially and environmentally sustainable coffee and chocolate. Coffeehouses for this type of customers are not only a place to purchase caffeine but also a social gathering place for study and recreation. Many coffeehouses are able to differentiate themselves from larger chains such as Starbucks by creating a more inviting environment that encourages guests to stay longer and experience the ambiance (Grant, 2005). Custom Coffee provides currently provides quality product but needs to improve the service it provides to the area. Companies such as Starbucks, Tully’s, and Seattle’s Best have made their starts in the Seattle community and in some cases grown to be national and multi-national organizations. In some cases such as Tully’s coffee, the competition was too much and have gone into bankruptcy (â€Å"McDreamy’ saves Seattle coffee chain,† 2013). The tactical plan for Custom Coffee & Chocolates will comprise of two milestone events. Within the first year, the company will take out another small-business loan to improve its utilization of technology. The store will install high-speed wireless for its guests as well as invest in improving its website and web search analytics. Brewer and Kim will implement an in-dorm delivery service while also standardizing hiring and training practices for the new, part-time staff that will be required. The hours of operation will be lengthened to better serve students’ late night study habits as well as an increase in marketing to the university clubs and organizations. This will lead into an event schedule that may include coffee and chocolate tastings as well as an open mike night. The goal of these changes will result in the company being financially stable within the first year and better positioned for expanding into a few other locations within the second or third year. In conclusion, a company must identify its reason for existence, analyze the market, and then make a plan based on both that mission and market analysis. The Custom Coffee & Chocolate store has many challenges that lay ahead but with clear vision and planning, it is positioned to become an ingrained part of Seattle’s university communities having successfully passed the first six months of operation. A key to this success will be for the company to focus into a niche where many of the nationally franchised coffee shops lack (Grant, 2005). Custom Coffee will exceed with socially and environmentally responsible products as well as providing a friendly, social gathering point for the local community.

Using a quantitative method enables you to draw up conclusions from the statistical results

a) Using a quantitative method enables you to draw up conclusions from the statistical results. One advantage of this is using questionnaires to get generalisable results. You are able to distribute these across England and Wales to all types of people, working class, middle class, male or female etc, which later makes your results more representative of the population that you are studying. You have results from a range of people instead of one particular group, which may have higher rates than others due to material or social factors. Another advantage is quantitative data is a lot faster than qualitative data, so if you didn't have a lot of time to gather your results then a quantitative approach would be best. You don't have to ask informal questions in interviews but instead can gather statistical information via quick survey questions that make your results easier to read. b) One advantage of using two methods to gather your results is you can measure them against each other. If your results are similar then they are more likely to be valid measure of your sample. If however there is a major contrast then you could adopt a different method until you have similar results, to ensure your results were a valid measure of the thing you were studying. Another advantage is the more results you have, the more you can generalise about your sample. You could extract results from each targeted group you were studying which would make them representative and in the end more reliable. You have a wider range of results that you could pick your results from. c) Despite minor fluctuations, Item A demonstrates a steady rise in divorce rates in England and Wales over the past 30 years. It has increased dramatically by over 10%. The main cause according to the item is the introduction of divorce laws in the UK, in particular The Matrimonial Causes Act of 1967. This saw a massive 80 thousand divorce increase peaking after the Matrimonial and Family Proceedings Act of 1985 to 160 thousand divorces in England and Wales in the same year. What we notice from item A is that a bigger number of divorces are filed by women rather than men, particularly in the latter years where there are over twice as many women filing for divorce compared to the mere number of men. The ratio widened dramatically after the Divorce Reform Act of 1971, which allowed couples to divorce on grounds of marital breakdown. This increase did not simply represent a backlog of couples waiting to legally end marriage as the rates continue to rise over the following years. d) In order to start my research I must first operationalise the concept â€Å"stability of family life.† Family life in this case means a married couple with their own children who they still support. Stability will be based on the grounds that the family own a mortgage and are not on the brink of divorce. To get into the field I will interview children and their parents at schools throughout England and Wales. To make my results generalisable, I will use a public and a Comprehensive school from each county. This also makes my result representative as I am using schools from different social backgrounds, which will give me a good representation of the stability of family life from different social classes. Once I am in the field I will use unstructured interviews and focus groups to gather my data. I will interview children to make sure I obtain reliable results – one answer tends to be better than two. When interviewing children I will make sure their parents are present in case anything is said that they disapprove of which would be unethical. To gain access of parents I will use parents' evenings to interview them together. This way I will get one answer from them instead of two, which could be different. It also saves time comparing results. When conducting the interview I will ensure my questions are similar for each and that the family understands what the questions entail so my results are valid. I must make sure I am measuring the stability of family life that I recognize, not what someone else believes is the concept. This will then make my results reliable for use. e) When using qualitative data, the methods used can make results unreliable for a number of reasons. The main concern with my method is, are families likely to confess to a stranger that their family is unstable? The simple answer is no as that could be embarrassing and it's a personal question. If I was using quantitative data for example, questionnaires then people might put a truthful answer down as they are not under scrutiny from the interviewer or their partner. Interviewing children is also difficult especially whilst under the influence of their parents. They are likely to know if their parents are in an unstable relationship for obvious reasons but may not wish to say so because they are being watched by their parents which raises the point of obtaining reliable results. However you can't interview them without their presence due to ethical values. Parents are also under the influence of each other. Even if the marriage is unstable, one may be too afraid to say so due to the reaction of the other, again causing concern for the reliability of my results. My method of collecting data may not work when it comes to interviewing families at parents' evenings. Statistics show that parents from working class backgrounds are less likely to show up. This could be due to work factors such as shift work that most working class people tend to do. This would mean that you would have more parents show up in public schools than you would in your local Comprehensive thus giving you an unrepresentative measure of your sample. Another drawback is generalisability. You need to have a diverse sample to make sure it is representative but this then makes your method time consuming and expensive. You would need to carefully select your destination but either way there is a downfall to this factor.

Lady Macbeth As A Catalyst To Evil Essay

The expression â€Å"behind every man, there is a woman,† rings true even in the Shakespearean tragedy Macbeth. Lady Macbeth is the catalyst that ignites the fire to Macbeth’s ambition. It is because she challenges his masculinity, questions his love, and belittles his bravery that Macbeth murders Duncan. His lady provides impetus for him to abandon all honorable nature in order to achieve what they both desire. Macbeth would not have murdered Duncan and continued on a downward spiral of evil were it not for the extra push from his ruthless and overly ambitious wife. Macbeth is filled with great hubris. Lady Macbeth plays on this pride when she challenges his masculinity. She goads him by saying, â€Å"When you durst do it, then you were a man / [. . .], you would / be so much more the man.† (Shakespeare, Macbeth. 1.7.49-51). Lady Macbeth tells her husband to kill Duncan to prove that he is a man, and states how much more of a man he will be as king. Eugene M. Waith states in his criticism Manhood and Valor in Macbeth, that â€Å"the pangs of Macbeth’s conscience [. . .] are no more than effeminate, childish fears to Lady Macbeth.†(64) She has a great deal of power over Macbeth; this power is the mere truth that she possesses more of a manly quality that he himself does. Macbeth is ambitious enough to want to become king, but would not think of murdering Duncan. Because Lady Macbeth knows this, she understands the necessity to push Macbeth into performing the deed. She does this by questioning his love for her. † What beast was’t then / that made you break this enterprise to me?/ [. . .] I would, while it was smiling in my face, / have plucked my nipple from his boneless gums a/ nd dashed the brains out, had I sworn so as you / have done to this.† (Mac. 1. 7. 47-48. 55-58) In saying this, Lady Macbeth proves her devotion to her lord and asks him to do the same. Lady Macbeth tells him that his love is worth nothing if he refuses to go through with the plan, â€Å"[. . .] saying that his love is as accountable as his indecisiveness.† (Macbeth and Lady Macbeth Switch Roles. www.planetpapers.com) Macbeth wants his wife to love and trust him, so he follows through with their plan. Macbeth is brave when it comes to thought, but when it comes to action he is  somewhat of a moral coward. Lady Macbeth bullies her husband into the action that will gain them the throne. The final way she badgers Macbeth is by deprecating his bravery. â€Å"We fail! / But screw your courage to the sticking-place / and we’ll not fail.† (Mac. 1.7. 59-61) Macbeth views himself as the epitome of bravery and upon hearing these words from the woman he loves, he succumbs to their ambitions. Lady Macbeth taunts him for his cowardice, â€Å"under the weight of her reproaches of cowardice he has dared do more, and has become less [. . .]† (Brooks. 45). Throughout the Renaissance, the idea that to be courageous is to be a man prevails. At the beginning of the play, Macbeth represents the ideal Elizabethan hero; therefore, bravery is an important character attribute. Lady Macbeth’s ruthlessness and manipulation of Macbeth causes him to defy his true principles and to murder Duncan. From the beginning of Act One Scene Five, until after the murder of Duncan, it is evident that Lady Macbeth manipulates and convinces Macbeth to do evil. Lady Macbeth knew that he would never go through with it alone, she realizes that he holds too much of the â€Å"milk of human kindness† (Mac. 1.5.12) to ever complete such an appalling feat. Lady Macbeth uses persuasion to coerce her husband. Had she not mocked his masculinity, challenged of his love, and vilified his bravery, Macbeth would not have been pressured into the murder of his king and thrust onto a path of malevolence led by ambition.

Managing information security risks in global financial institutions Essay - 1

Managing information security risks in global financial institutions - Essay Example The management of Information Security Risks and to implement various methodologies to mitigate the security risks is a growing challenge in the filed of Information technology. The battle is on for finding out the efficient ways and design methodologies that can analyze the security risks and implement the appropriate mitigation solutions. One such field that has taken up high technology for the implementation of various processes amongst the other entities communicating with it are Financial Institutions. The financial institutions have adapted to various advanced technologies so as to enhance the services they provide to the customers dependent on the upgraded business processes. Thus Information Security risks need to be mitigated as they pose a high threat to the successful functioning of the business processes that are carried out internally in a Financial Institution. Over the years there have been various strategic methodologies and risk management frameworks being adapted by numerous financial institutions to ensure security of the critical information related to their business processes, communication processes, Customer data and information related to individual accounts and financial details. As, every event or technique has a better impact and a worse impact, the technologies that speed up the business processes are also prone to increase risks of computer intrusion, fraud, disruption and many more. This is the result of the enhanced evolution of technology from the very existence of computer systems to the interconnection and accessibility of information from the nook and corner of the world. Many financial institutions collect the information related to individual customers such as their personal details and their financial details associated with the institutions and various businesses carried out over a period of time. This information is the most sensitive data that has to be

A marketing strategy to promote Starbucks Case Study

A marketing strategy to promote Starbucks - Case Study Example (Wash, 2006) Perhaps Starbucks can set up small forums with presentations that could revolve around the idea of Starbucks adhering to cleanliness, hygiene, high quality, special discount offers and discussing the advantages of coffee over tea. Starbucks should also point out the benefits of having their coffee as compared to the other coffee makers, i.e. their competitors. As they say, "seeing is believing"; the discussion could therefore be more visual rather than textual displaying images of how Starbucks prepares its products as well as demonstrating coffee as the more healthier beverage than other beverages like sodas, sugar drinks, tea, etc. This should signify that Starbucks cares for its customers so that healthy beverages of high quality are delivered to them. Billboards or banners are other ways of capturing the population. Eye catchy displays and slogans relating to the differentiated taste of Starbucks that would evoke the mouth-watering sensation in people should be given much emphasis on. Answer 6) A marketing strategy to promote Starbucks can be that of having free trials of different products in smaller cities. There maybe a number of barriers faced. First, because tea has been a part of the Chinese culture and heritage for a long period, there might be some resistance to switching to coffee. Secondly, people may be reluctant to try out a new product. Thirdly, the issue of coffee being more expensive may crop up. However, the unique taste of Starbucks once known to people will most definitely never be forgotten. The idea is to introduce the masses to their variety of products that Starbucks sells. This way their strategy would be successful. Answer 7) India is one of the fastest growing third world countries. Taking a look into its demographics, one could tell that incomes in the middle class have risen greatly during this period (Kaur & Tayal, 2007). Coffee being a more expensive beverage, this increase in income has led to an increase in

HSBC bank regulations Assignment Example | Topics and Well Written Essays - 750 words

HSBC bank regulations - Assignment Example Regulation in the banking industry is referred to financial regulation, which means a regulatory framework for maintaining integrity of financial systems in different countries and regions (Samuels, et al., 2005). Hong Kong and Shanghai Banking Corporation (HSBC) is one of the leading banks on the global scene with its headquarters based in London, United Kingdom. The bank operates in over 87 countries across Europe, Hong Kong, the US, Australia and the Asia Pacific region (Samuels, et al., 2005). The bank offers a wide range of to its clients including corporate investment banking, personal banking services, commercial banking and markets private banking. The bank has experienced considerable growth in terms of share price and the bank is also the third largest banking corporation in terms of asset ownership. The main competitors of HSBC bank are Barclays bank and the Royal Bank of Scotland (Christopher and Robert, 2006). HSBC bank operates in about 87 countries representing different jurisdictions with different sets of legal structures and financial laws. The bank’s global structure is subject to regulation from the different regulatory organizations in each jurisdiction to operate (Christopher and Robert, 2006). Different sets of laws have had different impacts on the bank over the years and have helped to shape the current structure of the bank in terms of the services offered and its organizational structure. The regulation environment of the HSBC bank affects the banks human resource management strategy, business strategy and customer relationship strategy. The bank has had to conform to different regulations over the years due to changes in the political environment of different countries in which the bank operates (Samuels, et al., 2005). Following the global financial crisis of 2007, several banks including the HSBC bank were affected adversely and had

Media Entertainment Essay Example | Topics and Well Written Essays - 2250 words

Media Entertainment - Essay Example This report declares that the purpose of media entertainment is to, simply put, entertain the masses. The various mediums of media offer different experiences, allowing everyone to have more than a couple of options of how to be entertained. Music entertainment exists for people who only want to please their sense of hearing; for people that like to sing along with their music, it also offers them the chance to engage with this form of entertainment. Television shows and movies provide people with the opportunity to watch various exploits as if viewing from the sidelines. Video games all people to actually engage with the storyline of their entertainment. For those that like to watch or listen to news broadcasts or sporting events, they can do so without having to leave their home. There is a form of media for everyone. This paper explores that the various functions of media entertainment encompass various ways to entertain and inform people. Though there are people that believe the media will be the downfall of intelligence in children and the human race as a whole, studies have shown that being subjected to media entertainment, regardless of the medium, can help a person to become well rounded and cultured, as they are experiences different life events, situations, and artistic expression via the media. However, to make the learning experience more enjoyable, the media really has to play up on the entertaining aspects of their entertainment. Likewise, the entertaining aspects of the media also need to be as such to attract various audiences and to bring them coming back for more.

Ethical Hacking Essay Example | Topics and Well Written Essays - 500 words - 3

Ethical Hacking - Essay Example It can be used to protect an organization against an attack because it spots out and potentially prevents intrusions that breach the system’s firewalls or those that occur behind the local area network (LAN) or the firewall (IATAC, 2009, p.3). Thus, IDS can provide organizations real-time or near-real-time monitoring of a host or a network and defend them from hacking. IDS cannot always detect footprinting stages. The wrong results in an IDS are categorized into two kinds: false positives and false negatives (IATAC, 2009, p.4). False positives happen when an IDS wrongly sees a problem with benign traffic (IATAC, 2009, p.4). False negatives take place when malicious traffic is not recognized by the IDS (IATAC, 2009, p.4). When this happens, hackers’ footprinting efforts can enter the system and evade the systematic monitors of an IDS. Also, an IDS cannot evade successful social engineering tactics. These tactics gathers useful information about the system that can be used to determine vulnerabilities and other useful information. Two scanning and enumeration tools that the organization can use are Port Scanning and Null Session tools. Port scanning can be done by Nmap- it is a program made for network mapping tool. Nmap does different network functions, such as fingerprinting a system, finding ports that are common to a specific network device, and determining the servers, such as recognizing that System B is actually a Solaris server. The Windows Server Message Block (SMB) protocol provides free information. Null Sessions are not on by default in Win XP, Server 2003, Vista, and Windows 7 but open in Win 2000 and NT. Some of the Null Session Tools are Dumpsec, Winfo, Sid2User, and NBTenun 3.3. Scanning and enumeration can be taken to the next level through using vulnerability assessment tools that respond to scanning and enumeration activities. Vulnerability

Understanding Organized Crime Essay Example | Topics and Well Written Essays - 1000 words

Understanding Organized Crime - Essay Example Organized crime has existed in the ancient world with bands of pirates and thieves attacking remote areas of the countryside. Crime in the ancient world was mostly prevalent in the rural areas because of the remoteness and wilderness of these regions. Thugs were considered to be one of the earliest organized crimes which operated in India. Piracy was a recurrent problem that plagued the ancient world as ships carrying goods and people were attacked and plundered (Albanese, 2003). The nobility in the middle ages displayed characteristics that were typical organized criminals. Their domination and subordination of the modes of production, legal structure, and armies ensured that they could repress and violently engage in criminal activities. Modern criminal gangs began to appear in the urban areas. Ethnic minorities living in countries like the United States set up their own gangs which engaged in criminal activities. Organized crime has become sophisticated because of the advent of te chnologies like the internet to perpetrate their crimes (Albanese, 2003). Organized criminal groups flourish in areas where they have local support. Criminal members use a number of tactics to influence businesses, police, and legal establishment in order to maintain their activities. Blackmail and bribery are some of the methods which are used to intimidate or scare opponents. Criminal groups have shown remarkable resilience in their ability to respond to crisis (Berdal, 2002). They have shown amazing ability to adapt according to changing situations. New opportunities are quickly grasped with the criminal group moving into the market. Modern organized crime uses the internet, shadowy bank accounts, and links with other groups to engage in illegal activities. Internet fraud and stealing of information are some of the newest activities promoted by organized criminal groups. The internet makes it safe for criminal

How women are seendepicted in the book the things they carried by the Essay

How women are seendepicted in the book the things they carried by the author Tim O'Brien - Essay Example Only on a few time did you find a woman who in fact fought in the war. Two women from a different source affirmed that "women served alongside men in that sink-pit of War." Some positions women had were non-traditional.The women are a load and a difficulty as much as they are a prompt of what the soldiers required. "All that crap about how if we had a pussy for president there wouldn't be no more wars'' 'You got to get rid of that sexist attitude." These men had a variety of vision and emotion about the women they love, the women they disgust, and the women that they may not be acquainted with and can only vision of. While the text given to the thoughts of women is small is physique, it is fairly important in sense. (O'Brien 1990) Mary-Ann, a seventeen year-old girl from Middle America, rapidly becomes fraction of Vietnam. She studies how to chase from the Green Berets, but almost immediately she shifts further than even them, and disappears into the tropical forest. She loves the way Vietnam makes her experience: this portrays the theme of adultery between her and the soldiers as if she is all there, and can not at all lose herself. 'When her boyfriend last sees her, she is wearing a necklace of human tongues'. Mary Anne Bellgirlfriendto soldier Mark Fossie symbolizes the dishonesty of blamelessness that takes place in war. She appears wearing "white culottes and this sexy pink sweater," fresh from suburban U.S., and becomes a foul tool of bereavement, scarier than even the Green Berets. (Herzog 1992) Yet extra than the American soldiers in Vietnam, Mary Anne Bell symbolizes the unknown, somebody who does not fit in where she is. Like Rat Kiley's troubled reply to behavior process only during the night in "Night Life," the story of Mary Anne highlights what happens when someone's environs have an effect on her. Mary Anne is also symbolic of alteration, specially, the loss of blamelessness to experience. Comparable to how the "green" medic Jorgenson is appropriate to make errors, Mary Anne is greener than any man in the work of fiction. She arrives in Vietnam not only not ready for war but also not aiming to take part in it. Her alteration from an attractive girl wearing culottes to an animal-like huntsman who wears a 'necklace of tongues' equivalents and overstates the revolutionize all young men went through in Vietnam, such as "O'Brien" who went from a boy who was fond of school to the man who planned a aggressive vengeance against Jorgenson. (T O'Brien1991) O'Brien leaves out the ending to the story about Mary Anne, as a replacement for letting her quality pass into the dominion of myths. quite than letting us to know what becomes of somebody (like himself) who experiences an aggressive loss of blamelessness, we are left speculating how war influences a person, and to what ends of time that person will carry on to feel its consequence. The one part of "knowledge" that Mary Anne's story educates us is that once blamelessness is lost, it can never be regained. Different from O'Brien or Bowker, on the other hand, when Mary Anne misplaces her virtue, she becomes a mediator of primitive nature. (Heberle2002) As a final point, Mary Anne is the most genuine instance of love in the novel. Even if Lt. Cross and Henry Dobbins carry memento that remind them of feel affection for, Mark Fossie is the

Analysis of Martin Luther King Jr.s I Have a Dream Speech Essay

Analysis of Martin Luther King Jr.s I Have a Dream Speech - Essay Example It was a primordial cry of pain, a primitive urge to be released from bondage - which materialized in the moving words and sonorous sentences that found utterance in a relatively unknown pastor more than forty years ago, on 28th August 1963, at the steps of the Lincoln Memorial in Washington DC: This is not a cleverly crafted political speech, but in many ways the unrestrained outpouring of the "hope that springs eternal in human breast." It does not have a subtlety in it that needs to be analyzed by the scholars, but it has a sublimity that can be felt by every person who has a longing heart. No true poem, or any profound work of art can be subject to analysis as such; Martin Luther King's electrifying speech falls into their category. It was an expression of creativity, pure and simple; in fact, more specifiacally, it is an outcome of a very intriguing concept that King alludes to in his speech: creative suffering. Suffering transfixes the human mind. We must have all experienced it. A sharp thorn pierces our foot, and at that very instant, the whole structure of our mind, indeed our very notion of ourselves, evaporates into thin air even if only for a split second. That space of emptiness can at times be very conducive to creative perception. It is a space that can also come into existence inside a human being by virtue of sheer empathy; a feeling for the suffering of our fellow people. This is the space from which Jesus acted and spoke, this is the space within the soul that compelled Martin Luther King too to embark on a mission to liberate the black people. Though no one generally associates creativity with Jesus Christ, his life was indeed an expression of a deep creative force. So was the life of Martin Luther King. Jesus' life was a representation and response to the suffering of humankind. Martin Luther King's life was too, in its own way. I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. And some of you have come from areas where your quest - quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive Let us not wallow in the valley of despair, I say to you today, my friends. And so even though we face the difficulties of today and tomorrow, I still have a dream. From the anguish and agony of the human soul is born the wellspring of creativity that seeks to take life to a new level of freedom and fulfillment.

Veiw from a statue Essay Example for Free

Veiw from a statue Essay As I stand here looking over the lush green foliage of thousands of trees, I glanced down toward the base of the mountain to see curvy, windy roads, weaving in and out between tiny little box houses, plotted around here and there. I can see for miles and miles, the views are breath taking. Thats mostly why people come to see me, to look out with me, to see the fantastic views. My arms are sore from standing here for about 75 years, just doing nothing but wondering. For many months I have started to think what is beyond the horizon of the sea. There could be a whole new world over the edge. Is there even an edge? Who knows? Years ago those little things climbed on my feet, just to get a better view or to pose in front of a compact box, with a blinding flash for a couple of seconds, but now there are large metallic fences at my feet. This is predominantly because I am old, weary and wearing out so I need protecting. People get here in many different ways, clear boxes which travel up and down continuously, moving stairs, or climbing 222 steps reaching the summit, exhausted. Oh yeah! I forgot to say about the odd people that walk all the way up the ridge of mount Corcovado who wear small shorts, long pulled up socks, big chunky boots, weird hats and really, really big bags on their backs. They come in there hordes, they come in all shapes and sizes; big ones; small ones; fat ones; thin ones; some are noisy; some are quiet; some just scream and laugh; some are in awe of me and gaze up at me, as I gaze out at the horizon. These people see me as a god, but if only it were true because all I want to do is just fly to the moon, to the white wonderful wide space, where I could rest my sore painful arms and legs. No one knows the pain Im in or even know I have any feelings. I remember the journey of how I came to be here. I was created by a local engineer called Heitor da Silva Costa. He made me out of reinforced concrete and layers of soap stone. Firstly I was going to be made out of steel but that wouldnt of had much of a chance against extreme weather conditions. I was built in small chunks and slowly brought to the top by a struggling train on the Corcovado Rack Railway. Then I was pieced together bit by bit, slowly rising above the ridge to embrace the people of the world. Through my amazingly large nostrils I can smell the wondrous cuisine from the land below swirling and rising up the mountain side. Just after dark the surroundings black out and all attention is drawn towards the bright lights of the city. Although no one else sees it, its not all happiness up here. I have seen many things in my life like robberys, suicides, murders, but what always happens almost every night is groups of people sell drugs and sit there injecting liquids into their arms, snorting dust and sniffing corrosive fumes of acids. The fumes are so strong even I get a headache and my heads made out of concrete! It is disgusting what they do, but it is what they want to do, and what could I do any way. As dawn emerges it makes up for the previous night. The sun rises and a new day begins. In the early morning, the mountain air is fresh and crisp; the sun rises leisurely, bringing a slow warmth to the city. The most beautiful part of the day is now, when it is peaceful and you can hear the chirping of the birds below. The heat from the sun breaks through my layers of soap stone reaching into the hard cold concrete inside.

The Political Philosophy Of Deception Philosophy Essay

The Political Philosophy Of Deception Philosophy Essay Deception is a part of our everyday lives, it is a part of who we are. What differentiates each and every one of us is the degree of deception that we incorporate in to our lives. Hence, how we look at and interpret deception, and thus, the truth, depends on our perspective, our moral grounding, our exposure and experiences in the wider world- beyond our immediate circle of life. This essay will attempt to find a general definition for deception that will agree with most, and will explore how deception is present in our lives and how that affects the amount of deception involved in politics. It will argue that deception is necessary in politics, and sometimes beneficial (and sometimes not), and this is because we as the general public allows it so. Drawing from the Machiavelli and Strauss schools of thought on how deception is an integral part of politics- and examining this claim through the case studies of the Vietnam and Iraq wars- this essay will conclude that the reason politici ans use deception is because it is sometimes more desirable than the absolute truth and also because it is easier to exploit and appeal towards the human conditions deep inclination towards self-deceit. Lies and deception often used interchangeably however, there is a difference. Citing Mahon (2008), Arico Fallis (2013) states that in order to lie one must say something that they believe is false. Deception engages people in a more deeper extent with the intention overriding the face-worth of a lie; Lies are a form of fabrication, where false information is created and presented as true whereas deception, especially in politics, is more motivated to manipulate, where information which is technically true is being presented out of context in order to create a false implication (Caddell, 2004). According to Caddell (2004) deception depends on two criteria: first, it is intentional; and, second, it is designed to gain an advantage for the practitioner. To understand why and how deception is involved in politics warrants a deeper analysis into the people involved and thus a look into understanding human behaviour and reasoning associated with deception. In the most basic sense, politicians and those who are engaged in the governing processes of our everyday life are only distinguishable from the general public because of the authority we as the general public grant them. Therefore they are also susceptible to the behavioural and cognitive aspects of an ordinary human being. With studies that propose and adopt the notion of self-deceit thus also applies to politicians, so as this essay will argue, will inherently translate into their decisions and actions and thus it is no surprise that politics, as with all other parts of life, would involve deception; therefore, deception is s present and necessary in politics. Self-deception also has many definitions offered its way, and as with the definitions for lies and deception, it will identify with everyone in varying levels- because individuals tend to treat their personal values as a kind of ideal point (Cowen, 2005). He defines it as individual behaviour that disregards, throws out, or reinterprets freely available information; people keep, absorb, and magnify the information that puts their values and affiliations in a favourable light and disregard the rest. Beahrs (1996) adds that deception of others is often accompanied by deception of self and vice versa. This leads to what Williams (1996) calls collective self-deception where the status of politics as represented in the media is ambiguous between entertainment and the transmission of discoverable truth. There are many ways deception is used in politics, and for many reasons. In politics, deception as the term will be used in this essay, could be used as a diversionary tactic, as a means to retain a favourable public relations image, a strategy to handle a difficult and sensitive situation or as the version that is linked to Platonic Noble Lies, used to protect society, a little sacrifice, in order to achieve the greater good (Jacobsen, 2008). Deception in politics and especially foreign affairs, usually involve decisions that are made in the spirit that they are acceptable or excusable because it is done in service of the national interest (Jacobsen, 2008). Therefore according to Beahrs (1996) deceit is probably required for a politician to achieve political success, because we as the people are so engulfed with expectation that it is inevitable and that if it is done in good faith there can be no harsh consequences, so it is easier to handle and deal with. There are many arguments on whether or not deception in politics, in government- essentially as an institution that holds the peoples trust (Williams, 1996) is acceptable. The idealists make a moral and ethical case, where deception, according to an absolute set of standards, is absolutely improper and inappropriate, but according to realists, and dependent on a cost-benefit analysis, the use of deception depends on how good it will achieve and whether it is consistent with protecting national interests and values (Caddell, 2004). Politicians need the people support; and in a liberal democracy one cannot coerce it or expect it as a gift, so they need to put on a persona that is of acceptable standards to others and this leads to deception that builds on (Sofier, 1999). Machiavelli and Strauss: A Look at Modern Day Politics Politicians have less incentive to be absolutely truthful and tend to deceive because they are in office only for a number of years and hence their accountability is limited (Davis Ferrantino, 1996). And politicians know this; according to ex-Australian Senator Graham Richardson, whether one tells the truth is not what really matters, but whether one gets the job done- and in that respect, one simply has to do whatever it takes, and if that involves an element of deceit or misdirection, then so be it (Malpas, 2008). Politicians tend to distract people from the negativity that is involved in everyday political decision making and focus on tunnelling public emotion toward achieving their goals by appealing to their sense of nationalism and personal preferences/group and party loyalty, especially in the event of wars. Deception is politics is almost considered traditional- it is not a recent phenomenon nor is it a fad that peaks every now and then. How politicians conduct themselves have been largely influenced by how politics had been handled in the past and the role deception plays has evolved; it has been more of a learning process, where by using the past political deceptions, politicians have extracted knowledge from what works to what doesnt, and when and how to use it best. Therefore deception in modern politics have become more sophisticated and subtle in its execution. This essay will discuss the schools of thought of two famous political thinkers whose influence has shaped the way deception in politics is carried out. Niccolo Machiavelli, whose most famous work, The Prince, is a handbook that offers effective techniques to retain power- that is still considered relevant today, because it addresses to the primitive, most basic psychological aspect of people. He employs a realist approach to politics, which is still used by many countries in their approach to domestic and international affairs, and adopts the view that politicians need to act dirty and learn how not to be good (Bellamy, 2010). He insists though, that this shouldnt be always the case; there is a right time to apply this to decision making. This is because we live in a world of wolves and traps so one as a politician must be willing to act as lions and employ force to overcome the one and be as cunning as foxes to avoid the second. However, to compensate for their deceitful means poli ticians should use proportionality in their actions, and must appear good; therefore the Machiavellian politician must appear compassionate, generous, reliable, morally upright and honest, yet be prepared to be treacherous, break their promises and use their resources selectively (Bellamy, 2010). But for this to work, nobody must know or want to know- and this is where its success hinges upon; thus the reason deception in politics almost always works because we as the public allows it so, because we ourselves are prone to self-deceit. And especially when it comes to the politicians, as Machiavelli instructed his Prince, force- as it would be used in conflict and wars- might be necessary if the safety and perseveration of community is threatened but one should never to attempt to win by force what can be won by deception; however, he did not instruct carrying out deception because the public cannot handle the truth, it was more out of necessity to ensure national interest are served and power remains intact (Drury, 1996). Leo Strauss on the other hand, did believe that deception was necessary because the public cannot tolerate the truth. He believed that societies should be hierarchical, divided between the elites who rule and the masses who follow, and this was the natural order (Lob, 2007). He states that people need to be told only what is considered the bare minimum and no more and if information is not controlled as such, they would into nihilism or anarchism (Lob, 2007). Religion was seen as the moral grounding that one should lead their lives on, but this only applied to the masses; according to Lob (2007) rulers need not be bound by religion and the ethical codes associated with it because they are required to deceive in order to govern. Strauss believed that humans are wicked and aggressive by nature, and that there needs to be strict governance and this requires unity. But in order to unite the masses the politicians need to find a cause and this could be achieved by referring to an external threat, which could result in wars (Lob, 2007). Following the ideas of these two thinkers, this essay will now look into two wars that have resulted from roots of deception and analyse how political deception works in real life. Fabrication and manipulation have both proved to be useful in the history of warfare and used as a means to vilify opposition, justify violence and to protect national security and other interests. Caddell (2004) states that depending on the intent, militaries at the command of politicians engage in three levels of deception; The U.S. military community traditionally recognizes three levels of deceptionà ¢Ã¢â€š ¬Ã¢â‚¬ ¢based on the nature of the intent; Strategic Deception intends to disguise basic objectives, intentions, strategies, and capabilities whereas Operational Deception, tries to misguide an adversary regarding a specific operation or action you are preparing to conduct and as seen in the American doctrines, finally, there is Tactical Deception which is intended to mislead others while they are actively involved in competition with you, your interests, or your forces. Caddell (2004) also points out that unless under oath in a court or otherwise bound legally to tell the truth, under domestic law there is no constitutional principle that says that the President of the United States or the Executive Branch must tell the truth. Iraq and Vietnam This essay will now discuss two of the most controversial wars (conducted by the United States of America) that have been marred by the use of identified deception in its operation. The Vietnam War (1964-1975) was initiated based on a lie. The incidents that supposedly initiated the war revolved around a couple of incidents in the Gulf of Tonkin; the USA announced two unprovoked attacks on U.S. destroyers by North Vietnamese boats- one of which did not take place and the other being provoked by the USA due to their proximity (ten miles) of the destroyer to the Vietnamese coast and by a series of CIA-organized raids on the coast (Zinn, 1991). The lies followed and multiplied; there were lies that were told by the then-President Johnson who assured the USA was only engaged in conflict with military targets when thousands of non-combatants were killed, and when President Nixon suppressed information from the public about the 1969-1970 bombings of Cambodia, which was considered unnecessa ry (Zinn, 1991). According to Jacobsen (2008), the deceptions that took place were done with full knowledge of the people involved; as admitted by a US General, the objective at the time was to keep the American public in the dark and as later found out President Nixon wrote to Henry Kissinger that it would be very helpful if a propaganda offensive could be [mounted], consistently reporting what we have done in offering peace in Vietnam in preparation for what we may have to do. Following Machiavelli and Strauss, all this was masked by implanting ideas that those who opposed the war were un-American (Beahrs, 1996) and that this was a war being fought to secure American national interests and as a means to fulfil its world responsibility, in order to gather and maintain support and power. The recent Iraq war (2003-2011) is also under much scrutiny for its reasons for initiation and implementation. The main reasons to go to war were based on the suspicion that the Iraqi government harboured chemical weapons and that its dictator leader, Saddam Hussein, could potentially use them; what the justification for how inhumane this would be left out of the picture was that when weapons of mass destruction (WMDs) were actually used in the 1980s, the US government was supportive of the Saddam regime (Martin, 2003). There was more vocal debate against this war at the time, because its direct correlation with the war on terror did not provide sufficient ground for an invasion of that scale. The crucial political asset of trust which broke the publics opinion and respect for government was still not fully restored since Vietnam-because only one third of the Americans supported George W. Bush decision to go to Iraq (Jacobsen, 2008). Despite the undermining reports of the existence o f WMDs and other contradictory evidence, the need to go to war to protect American interests and defeat terrorism was too strong, and to justify this an agency called the Office of Special Plans was created, distinct from the known and reputable defence services, specifically to find evidence of WMDs and/or links with Al Qaeda, piece it together, and clinch the case for the invasion of Iraq (Lob, 2007). The public outrage over these two wars and the other scandals that have resulted after uncovered deception goes on to show that we still regard truthfulness is still somewhat important (Malpas, 2008). Governments have been overthrown and its officials brought to justice because such deception does much damage to our conviction of credibility and legitimacy of our trust; yet, at the same time, as Malpas (2008) suggests, associated with self-deceit, our commitment to truth in itself is a lie. Although truthfulness is an honourable ideal, the realities of life require a more pragmatic approach, and thus we must accept the necessity of the lie, the half-truth, the obfuscation, and the omission (Malpas, 2008). But what is Truth? In order to fully appreciate deception, we must know what truth is. Malpas (2008) defines truth as a combination of both accuracy, understood in statements and sincerity, understood in actions. According to Arico Fallis (2013) you warrant the truth if you implicitly promise, or offer a guarantee, that what you assert is true. Truth is important, because if there is nothing to distinguish beliefs and our errors, deception and our limits. Truth is the idea of ethics that reach beyond the particularities of our personal and social situatedness that makes possible the engagement with others who may not share in that situatedness (Malpas, 2008). Self-deception thus falls under as a failure of sincerity (Williams, 1996). In government and politics, truth is desirable and it holds itself in virtue, but in line with Machiavelli thought, the responsibilities of government are sufficiently different from those of private individuals to make governmental virtue a rather different matter from t hat of individuals; that is for any government that is charged with the security of its citizens, a responsibility which cannot be discharged without secrecy, deception is a necessity- a government would be considered lucky if it can discharge its duties as such without force and fraud (Williams, 1996). Towards Effective Governance In conclusion, this essay will look at whether we can void deception in politics or whether we should not be fazed by its presence. In essence, only a few actually would prefer absolute truth from their political leaders, given that the deception we would expect would be for our own good. We are often victims of self-deception ourselves, and we accept that deception sometimes is acceptable- we engage in it in every day and every way of our lives. But what should not be confused with this admission is that deception in politics should not reflect politicians individual beliefs and opinions; as long as the deception serves domestic and foreign interests in a manner that would not jeopardize public trust and respect- and if it is done in secrecy than outright lying, it could be held with tolerance. But it should be noted that even benevolent deceptions can acquire their own momentum in unpredictable and undesirable directions (Beahrs, 1996). The way we understand politics could have an impact on how we approach and respond to political deception. The Machiavellians of our time, the advisors, the Generals, the state and defence officers insist that they serve national interests, national security and national defense; these phrases put everyone in the country under one enormous blanket, camouflaging the differences between the interest of those who run the government and the interest of the average citizen which would challenge any reservation we might have raising questions about our identity, our role in the society and our priorities (Zinn, 1991). This, depending on our various levels of understanding, would also stand to the extent deception is possible by a government and how susceptible we will be as the masses. To broaden our capacity to detect deception, we should expand our knowledge base; the more one knows, the harder it will be for someone to manipulate information out of context and the more likely one will be able to detect a fabrication (Caddell, 2004). But we must be careful because typically all deceit carries with it an element of self-deception and almost all deception involves to a greater or lesser degree a willingness on the part of the deceiver to be themselves a party to the deceit-to allow themselves to be deceived (Malpas, 2008). However, deception can only be recognized when we retain a sense of truth, so it is crucial that we keep our commitment to our sense of truth, because otherwise according to Malpas (2008), we lose our engagement with ourselves, others, and the world, and we lose, not only our sense of ethics, but we lose a sense of ourselves, of others, of the world. We need to appreciate that even after accepting the general basis for deception and truth in politics, when it really matters our opinions and acceptance vary; that is to say that ones sense of what deception and truth is and how much we will tolerate it comes from, as used in the premise to this essay, how we understand ourselves, our society and our world. In the political arena, the tragedy is that we cannot have perfect freedom or virtue at the same time (Drury, 1996). But what we can strive towards would be a world where deception would not be a means to justify the end and where truth will remain an honourable ideal and politics is not synonymous with deception but with the genuine intention for effective governance. general definition for deception explore how deception is present in our lives and how that affects the amount of deception involved in politics. deception is necessary in politics, and sometimes beneficial (and sometimes not), and this is because we as the general public allows it so. Drawing from the Machiavelli and Strauss schools of thought on how deception is an integral part of politics- and examining this claim through the case studies of the Vietnam and Iraq wars- the reason politicians use deception is because it is sometimes more desirable than the absolute truth and thus it is easier to exploit and appeal towards the human conditions deep inclination towards self-deceit.

Internal and External Influences on LOreal

Internal and External Influences on LOreal Globalisation is the system of interaction among the countries in the world in order to develop the global economy, through integration of economics and societies all over the world by involving technological, economic, political, and cultural exchanges which made possible largely by advances in communication, transportation, and infrastructure, (source: http://hubpages.com). A business firm which want to or operates in global environment needs to be aware that there so many to face in that business environment (internal and external), because the firm will operates across more than one country and across different social and culture issues, political and legal systems, economic system and technology. Stakeholders interest like community, politicians, other competitors, suppliers, employees, shareholders, will be more demanding across wider global business enviroment where the global firm will get involve in the business, and this will be more challenging to the firm. The product which a business company will offer to the market needs to be global products that will achieve competence against other competitors who operates in global business too. Task one The Analysis of primary internal and external influences to LOreal. Globalisation. There several primary influences to company like Loreal to go global like as follows bellow. Goverment drivers, like favorable trade policies, compatible technical standards, and common marketing regulations. Competitive drivers, like high import of goods, interdependence of countries, competitors from different countries, and globalisation competitors. Market drivers, influences by having global channels, transferable marketing, common customer needs, and global customers. Cost drivers, like low transportation costs, global scale economies, need for technology, steep experience curve, difference in country costs and high product development costs. According to casestudy shows number of influences to LOreal as subjected. In internal influence were about to build the organisation structure which can be global administration and cope with the external global environment by stabilising their available resources so they can be competent to gain the capability to compete against other competitors globally. They been able to build up the organisation strengths through carefully plans strategy of acquring other cosmetics companies so they can spread up their wings in the international markets by using strong and potential brands in their new and existing global markets ,which some of the brands were Loreal origin brands like lancome and other adopted brands like Matrix, Maybelline, Kiehls, SoftSheen-carson, Shu Uemura, Redken. Also moving business strategy from domestic strategy to international strategy that will enable the company to compete in global environment, The marketing failure during 1953 after entering U.S market through t he company formed licensee Cosmair Inc. to distribute LOreal products(pg3 on the case study) this made the corporate management of LOreal to structure their corporate plans from failure to success, But management did able to consider company redisign to gain key success through designing good distribution channels, flaxible management development of internal structure and culture so they can cope with outside business environment to maintain stability, example LOreal managent under Dalle able to take the company to public(1963), sold off the companys soap unit and also did able to respond in political issues of state control of frances top companies(pg3 on case study). The current organisational structure were doing well in terms of achieving goals in case study it shows they had good reputation and market share in france and also in europe even though they were selling their products to customers in premium price. Organisation were recruiting skilled and talented staffs who can able to run up the company to successful point in future time without looking location of individual, example Lindsay Owen Jones who was CEO british born(case study pg 4). Good allocation of resources to invest in foreign markets enables LOreal to gain other oppotunities apart from U.S market. Example Loreal management after bought the brand of Helena Rubinstein was best opportunity to go extra miles to gain other markets which are outside of U.S like Europe,Japan and Asia and brand has very good market awereness to its customers. Through acquisation Loreal company were able to access available resources from other company like distribution channels, skilled staffs. Because of global marketing environment Lindsay Owen Jones the CEO of LOreal he started to redisgn the corporate strategy so the company can able to cope with the international geographical environment of where will operates, below here shows the Strategic Choices of company can use four basic strategies to enter and compete when decide to operate in international market like follows:- Pressure for Local GLOBAL STRATEGY TRANSNATIONAL STRATEGY INTERNATIONAL STRATEGY MULTI-DOMESTIC STRATEGY High Cost pressure Low Low Pressure for local High Transnational Strategy. This strategy firms must exploit experience curve cost economies and location economies, transfer distinctive competencies within the firm and pay attention for pressures for localisation. To do this their need to be flows of knowledge from the parent to subsidiaries, flow from foreign subsidiaries to the home country, and from foreign subsidiaries to foreign subsidiaries, a process that known as global learning. The approach of transnationals is not appropriate in all situations, nor is it without costs. Where demands for local responsiveness are low, a global strategy may still be the most appropriate . The coordination and management challenges of a transnational also create higher cost and benifits than with one of the more traditional strategies. A transinational strategy makes sense when a firm faces high pressure for cost reductions, high pressures for local responsiveness, and where there are significant opportunities for leveraging valuable skills within a multinationals glo bal network of operation. In some ways companys that pursue a transnational strategy are trying to simultaneously achieve cost and differentiation advantages. As attractive as this may sound, the strategy is not easy to pursue. Pressure for local responsiveness and cost reductions place conflicting demand on a firm, being locally responsive raises costs. Global Strategy. Firms that pursue a global strategy focus on increasing profitability by reaping the cost reductions that come from experience curves effects and location economies. That can be called a company pursuing low cost strategy. The production, marketing and research and development activities of firms pursuing a global strategy are concentrated in a few favorable locations. Global firms tend not to customise their product offering and marketing strategy to local conditions because customisation raises cost, it involves shorter production runs and the duplications of functions. Multidomestic Strategy Compay pursue this strategy orient themselves toward achieving maximum local responsiveness. The key distinguish feature of multidomestic firms is that they extensively customise both their product offering and their marketing strategy to match different national conditions. Consistent with this they also tend to establish a complete set of value creation activities. International Strategy In this strategy company try to create value by transferring valuable skills and products to foreign markets where indigenous competitors lack those skills and products. Most international firms have created value by transferring differentiated product offerings developed at home to new markets overseas. Analysis of how globalisation influences policies and decision making in LOreal. LOreal able to increase acquisation to maintain market share against other competitors so the company can stay into its business. Value creation were made into LOreal products by renovate those brands they were so strong in the market and had very good perception to its customers because if there is more value in the product that means there is value and trust between two parties, firm and customer. Because of globalisation LOreal did able to design the Organisation structure which will fit on the global environment the firm is facing. Barlett and Goshal outline a range of organisation structures developed by multinationals to meet these global challenges, Like as follows below. Global Co-ordination Low High International Divisions Global Products Companies International Subsidiaries Transinational Corporational Low Local Independence And Responsiveness High International Divisions The structure is appropriate where there is little requirement for global coordination and little need to tailor products to local requirements. Global Product Companies The need for greater global integration has seen many multinationals moving towards global product structures with product divisions integrating activities on a world wide basis from component supply, through manufacturing to research and development. This structure creates many opportunities to achieve cost efficiencies and transfer resources that are dependent upon sophisticated planning and control systems. However the pressures to respond to local needs seem to be increasing in many global markets. In case study page 10, CEO Owen Jones said that Loreal to be truly global company they need to promote around the world American brands because that was other great alternative in the beauty industry and also they didnt accept only local brands, by trying to put all LOreal brand everywhere by selling United states to Americans, Japanese, Chinese and Italian elegance to the Japanese, French beauty to Africans, and also Japanese chic to Brazillians. International Subsidiaries Many organisations are structured around international subsidiaries that respond more closely to the needs of the local market, often at the expense of control from the centre and a uniform organisational structure. However, whilst this structure has been appropriate in the past, as global competition becomes more intense, there may now be a need to look at greater global integration. Transnational Corporations The increasing pressures of global competition upon companies to both globally co-ordinate activities and respond to local needs has led to the emergence of the transnational organisation . The traditional multinational structures are seen to be converging upon a new organisational structure that depends upon an integrated network of interdependent resources. Also LOreal company according to case studies shows the numbers of responds to change the products offering to its customers through understanding their customers and the life styles they have. By using Ansoff four strategic options, he claimed that in marketing we can only ever be talking about products and markets, and that these can only be old, or existing, and new, or potential. Below is a figure shows Ansoff Matrix model in strategic choice. Products Present New Market Penetration LOW RISK Product Development MEDIUM RISK Market Development MEDIUM RISK Diversification HIGH RISK Exist Markets New source: abe manual Market penetration On this strategy present product and present market will be appropriate when a market is growing and not yet saturated, example Loreal company when was marketing in France market before decide to go abroad market. By attracting non users of the product, or purchasing rate of existing customers. The strategy can be implemented through increasing activity on one or more of the mix elements. Example aggressive promotion, pricing, using more intensive distribution. Product development. The strategy deals with New product at existing market, an organisation develops a new product to sell at its existing market. Sometimes can be simply the product refinement, could be change of taste or packaging. Product development is most prevalent when branding exists. Promotional aspects will be emphasise the added qualities of the new product and link it specifically to the security of and confidence in the brand. This strategy builds up customer loyalty and the benefits to be gained by purchase and other mix elements like distribution may remain unchanged. Market Development On this strategy is about the company sells the existing product at new market, is often found when a regional business wishes to expand or if new markets are emerging because of changes in consumer habits. It can also occur when a new use has been discovered for an existing product. Implentention of this strategy involves appealing to markets sectors not currently catered for and many mean a repositioning of products, new distribution methods or channels. Diversification This strategy is where new product will be sold in the new markets sometimes introduced so that the firm will not become too dependent on its existing strategic business units (SBUs), this is kind of insurance for future of the company incase of any disaster that would happen due to drastic environmental changes in future where the company is operating it business. This can be considered as means of growth and expansion of power to against competitors. The new product can me totally innovated which has never been seen in the marketplace, or the product is new to the firm but has already been the in the marketplace. Diversification can be Horizontal integration acquisation of another organisation which has a desired features, the firm that is acquired mighty use similar production methods, its distribution channels may highly effective and prove advantageous or has got great capacity. Or Vertical Integration where involves acquisition of some other enterprises in the chain of distribu tion between manufacturer and customer,can be forward towards customer or backwards towards the source of materials. Other diversification also can be Conglomeration where moves a company away from the its existing product market situation into an entirely new area in order to satisfy a primary objective. Critical evaluation of the effectiveness of LOreal response to globalisation. Due to global environment has its complexity and uncertainties, LOreal did able to respond through building organsation which will cope with changes in business environment by competing with other firms operating in the same beauty industry, LOreal was selling a products (e.g Lancome in cosmetics and LOreal professional in hair care) which targeting in high income customers by selling their products in high price, which limited the company to expand into international markets. Also their brands where only potential in Europe and not USA and the price strategy they were using were not accessible. This made LOreal management to review their marketing strategies into global level. LOreal had market entry strategy in USA market, first was licensee to cosmair to supply Loreal products after the strategy didnt perfom better, then Loreal management did apply another strategy which was acquisition strategy. There are different entry strategy to foreign markets a business company can use, ent ry strategy can be Turnkey project, Exporting, Franchising, Licensing or Joint ventures. Licensing agreement is at arrangement where by a licensor grants the rights intangible properry to another entity (the licensee) for a specified period, and in return the licensor receives a royalty fee from the licensee. Intangible property includes patents, inventions, formulas, Trademarks, processes and designs. Acquisation is about one firm buys another firm. Hamills model, Motives for acquisation are economic motives, strategic motives, finance motive and behavioral and managerial motive. Economic motives can be synergy in value chain,economies of scale, improved efficiency, purchase of managerial skills and unique resources. Strategic motives this can aslo be diversification,competitive by gaining market control or remove competitors or both, buy rather than build market share, or instant growth. Behavioral and managerial motives also this can be increasing management utility and sales growth, personal goals of senior managers, separation of ownership from control. Financial motives is about Financial engineering,Valuation gap theory and increasing shareholder value. In Addition of popular American brands such as Maybelline, Redken, Matrix, SoftSheen-Carson, and Ralph Lauren Fragrances to its portfolio of french brands, LOreal had created an international brand portfolio for consumers with a wide range of incomes and tastes in 140 countries. Because the market in France and part of Europe maybe were seems to be saturated, and LOreal perhaps was facing a bit competition from rival companies in france and other part of Europe made it to seek other new attractive market which was USA market to extend its market share and increase the revenue. By using Boston Consultancy Group Matrix(BCG) theory based on Market share and Market growth rate of the Small Business Units(SBUs). Boston Consultancy Group Matrix. STARS QUESTION MARKS CASH COWS DOGS High Market growth Low Relative Market Share Source: abe manual. Question Mark Are products which have low market share and are in high growth markets. The product has not yet reached a dominant position in the market. Although it may be generating funds, it still requires a lot of investment for development and the company must decide if they to keep investing. Star If Question marks succeed they become stars, leaders in high growth markets. Stars are the providers of tomorrow and the company with no stars should worry. On the figure above shows two star products, one which has the leading share in its market and one which has only slightly more share than its leading competitor. Efforts should be made to increase the share of the second product in order to secure its future profitability, particularly as the market has a very high growth rate this could be where future earnings lie. Also this stage may involve investment in promotion and distribution incase of competition, and Star can also produce revenue and use resources which may lead to break even. Cash Cow When market growth reaches a stable level, Stars become cash cows providing they hold a leading share of the market. If they lose any market share to the competition they will slip into either being a marginal Question Mark or at very worse,a Dog or sometimes if a firm continued to support other categories and neglegeted its cash cow then its could eventually become a dog. Cash Cows produce good revenue, do not require high investment and often mean the economies of scale can be gained. The money earned from cash cows should be used to invest into other products. Dog Dogs have a weak market share in low growth or stable markets. These products can often take up more time than they are worth. They usually produce low profits and very often incur losses. They will always consume cash, even if it is just in the time taken to manage them. Can be dropped by firm but is not wise to do immediately because they might still poduce profit and can also be used retention to customers. LOreal responded by creating competitive advantage against other competitors in beauty industry. Michael Porter Generic Strategy explained how the company can gain competitive advantage through differentiation, differentiation focus, cost leadership, and cost focus. LOreal management were able to differentiate their products through product divisions ( Consumer, Professional and Luxury products division). Also Loreal used cost leadership and cost focus, by created products range according to consumer classes, by selling them with different range of price, based on ethinic life styles from white to black people. Also Porter Value Chain Analysis can be useful here to determine the response of Loreal beauty company to globalisation, Primary activities. Inbound logistics, dealing with storing, receiving and distributing the inputs to the product or service. Material handling, controlling stock and transport. Operations, concern of transform different inputs into final products or service, assembly and testing. Research and development, concerning about gathering useful information from the market like competitors in that market,customers, developing new product or lowering the cost of production ( LOreal, Research and development activities allowed the firm to reduce production costs). In the case study (pg11), Its says LOreal had strong commitment to research and development that many insiders considered to be among the firms most distinctive values and a comparative advantage over competitors. Through research and development they did able to discover the new hair Fructis shampoo product made from fruit sugar called fructose. Production can be creation of goods or services, example Fructis shampoo. Out bound logistics through local distribution channels which the company had control with it, acquisation enabled LOreal management to gain competence in distributing products to consumers. The Marketing and sales provide the means whereby consumers/users are made aware of the product or service and are able to purchase, Loreal provided product mix, enough advertising to their customers so the can be aware of their products offering to the market. Service, service includes all those activities which enhance or maintain the value product or service, such as training, installation, repair and spares. Support Activities in the value chain give inputs that allow the primary activities to occur, can materials management, human resource management by dealing with recruiting, training, development and rewarding people within the organisation, example in the case study Loreal hire people early in their careers and educate them so that they can become the future leaders of the company (i.e LOreal CEO, Lindsay Owen Jones and Kiehls president, Philip Clough). Information systems, and company infrastructure this can be the structure of organisation, control stystems and culture of the firm. Demonstration of some areas for improvement in the response of LOreal. LOreal as beauty company needs some area for improvement like as follows; There is need for Loreal to creat another range of products which will be different from cosmetics products through diversification, example house hold products or clothing, so can able to maintain the strong position in the market and gain more revenue. Because the Loreal profit seems to be low compare to other competitors, even though is leading company there is slightly difference in revenue and even in market share too. The price of Loreal products seems to be a bit expensive to developing countries in Africa and Asia where majority people are in very low income which the cant afford to buy the Loreal products only medium and high income people can afford to but them, compare with other competitors like Procter and Gamble or Uniliver which their products in area like Asia and Africa are quite cheap most people can afford them. Example Loreal did sue Bellure company for selling smelled perfume like a luxury Loreal perfume (htt://www.newlawjournal.co.uk), this shows that the Loreal products are potential in market but are more expensive which other company getting advantage by coping the products and selling them in cheap price. There is needs of improvement also in distribution channels so can allow easy accessibility of products to their customers, example Kielhls products part like Africa there is no kiehls store, like Asia which there is good ermerging market opportunities there only very few stores. Social resposibility according to book of Corporate Communication by Cornelissen pointed as corporate social responsibility is about the recognition of the need for business to deliver the wider societal value beyond shareholder and market alone (pg44). Loreal management doesnot gives information in how they are connected to their suppliers who supply the materials for fructis shampoo which made from fruit juice, but how the fruits are growing and there is any environmental concern that the major question, because probably this could be another source of environmental degradation. According to The Telegraph article Jan 30, 2008, Loreal was sued for using Shark oil to make cosmetics which they did stop to use to make major products but still their using shark oil to make lipstic brand type called Shu Uemura, which actually for Loreal needs to use other source of raw material like vegetable oil than Shark oil which this destroys natural resources in the environment. Loreal also through advertisiment by using female models this can be misleading to women because most women will respond to advert that there is beautiful model on it by thinking that they will be the same as like the model on the advert, source (http//loreal.exteen.com), this should be improved by selling only cosmetics generally than selecting small number of beatiful model women who can attract majority women in the world to buy products.

Personal Narrative- Helping Others Essay -- Personal Narrative Writing

Personal Narrative- Helping Others Declining standards of living and continuing exportation of our jobs have resulted in rising stress levels for all Americans. This results in negative effects on our well being – mentally, physically and emotionally. Some people seek to reduce stress levels by using alcohol and drugs. Some overwork themselves, resulting in mental breakdowns. The pharmaceutical giants pocket billions of dollars a year from sales of tranquillisers, anti-depressants, barbiturates, amphetamines, and other psychoactive medications. We know we must learn to control stress in safer, saner, and healthier ways. So we read about Yoga or Aromatherapy, or maybe Feng Shui. We think about doing stress-management courses. We try to get more exercise and fresh air. We check for preservatives and other additives in our foods, and stock up on multi-vitamins. All useful and worthwhile ideas. But one stress-buster that we don’t hear much about is helping others. A loving or supportive act, unsolicited and unconditional, can brighten another’s life and return to us as contentment and a sense of well being. When we involve ourselves in helping someone else, we overcome the self-centred nature of our own anxieties. Living in huge centres of population, as so many of us do, often means that we lack the interaction and co-operation with neighbours which would have been so much a part of my grandparents’ lives. It’s understandable, I suppose, that constantly feeling our space invaded, we go out of our way to preserve some sort of privacy -- and end up cutting ourselves off from people who live only yards away from us. On the other hand, for those of us who have access to it, the Internet has brought a whole n... ...y own heart is its campaigning on behalf of the â€Å"unknowns† – those prisoners who are tortured or at risk of death in obscure circumstances, and whose names rarely reach the international media. You can read about some of these desperate people at www.stoptorture.org. The theologian Reinhold Niebuhr coined the ultimate expression of empowerment: (God) grant me the serenity to accept the things I cannot change, courage to change the things I can, and the wisdom to know the difference. By joining in Amnesty’s work, we can change things. By each sending an Amnesty 'Stop Torture' postcard to five friends, together we have the potential to add thousands to the list membership and constantly increase their influence. Can you imagine how many lives could be changed, or even saved, if all of us showed someone imprisoned and forgotten that we really do care?

Injustice by the Chinese Government :: Politics

Injustice by the Chinese Government The right to a fair trial has been and will continue to be one of the fundamental human rights regardless of geographic location. Fifty years ago the Universal Declaration of Human Rights was adopted by the United Nations in order to establish, for the first time, a worldwide standard for the just treatment of human beings {{16 United Nations}}. Today, this declaration is nearly universally accepted without regard for race, religion or political ideology, reinforcing the ideal that all humans worldwide are deserving of the same human rights and liberties. The declaration purports that â€Å"recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice and peace in the world† {{16 United Nations}}. Tenzin Delek Rinpoche has been denied these fundamental and inalienable rights by the Chinese Government. In April 2002, Tenzin Delek and Lobsang Dondrup, a relative of Delek’s, were arrested in Lithang on charges of bombings and other separatist activities {{1 Action Network}}. In December 2002, both men were convicted of the bombings, without plausible evidence provided against them. Furthermore, both men were denied adequate legal counsel and an open trial. Lobsang Dondrup was sentenced to immediate death and was killed without being allowed to appeal the decision. Tenzin Delek was given a suspended death sentence, and his execution is set for this December {{2 Students for a Free Tibet}}. It appears that Tenzin Delek was arrested and convicted not for supposed criminal action, but the benevolence he displayed in rebuilding schools and monasteries, and his unwavering support of the Dalai Lama. As a member of the United Nations, China is bound to â€Å"the promotion of universal respect for and observance of human rights and fundamental freedoms† {{17 United Nations}} ; which they have clearly disregarded in their prosecution of Tenzin Delek, as well as the execution of Lobsang Dondrup. In articles six through twelve the declaration clearly outlines the judiciary rights of every individual, each of which was violated by the Chinese in the arrest and ensuing prosecution of Tenzin Delek. As explicitly stated by the Universal Declaration of Human Rights, Tenzin Delek Rinpoche has the right to a thorough and just investigation of his involvement in the bombings and separatist activity, which occurred in Chengdu, capital of the Sichuan Province, on April 3, 2002. Injustice by the Chinese Government :: Politics Injustice by the Chinese Government The right to a fair trial has been and will continue to be one of the fundamental human rights regardless of geographic location. Fifty years ago the Universal Declaration of Human Rights was adopted by the United Nations in order to establish, for the first time, a worldwide standard for the just treatment of human beings {{16 United Nations}}. Today, this declaration is nearly universally accepted without regard for race, religion or political ideology, reinforcing the ideal that all humans worldwide are deserving of the same human rights and liberties. The declaration purports that â€Å"recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice and peace in the world† {{16 United Nations}}. Tenzin Delek Rinpoche has been denied these fundamental and inalienable rights by the Chinese Government. In April 2002, Tenzin Delek and Lobsang Dondrup, a relative of Delek’s, were arrested in Lithang on charges of bombings and other separatist activities {{1 Action Network}}. In December 2002, both men were convicted of the bombings, without plausible evidence provided against them. Furthermore, both men were denied adequate legal counsel and an open trial. Lobsang Dondrup was sentenced to immediate death and was killed without being allowed to appeal the decision. Tenzin Delek was given a suspended death sentence, and his execution is set for this December {{2 Students for a Free Tibet}}. It appears that Tenzin Delek was arrested and convicted not for supposed criminal action, but the benevolence he displayed in rebuilding schools and monasteries, and his unwavering support of the Dalai Lama. As a member of the United Nations, China is bound to â€Å"the promotion of universal respect for and observance of human rights and fundamental freedoms† {{17 United Nations}} ; which they have clearly disregarded in their prosecution of Tenzin Delek, as well as the execution of Lobsang Dondrup. In articles six through twelve the declaration clearly outlines the judiciary rights of every individual, each of which was violated by the Chinese in the arrest and ensuing prosecution of Tenzin Delek. As explicitly stated by the Universal Declaration of Human Rights, Tenzin Delek Rinpoche has the right to a thorough and just investigation of his involvement in the bombings and separatist activity, which occurred in Chengdu, capital of the Sichuan Province, on April 3, 2002.

Are Cell Phones Necessary in Teen’s Lives? Essay

I believe that cell phones are necessary in teen’s lives for the following three reasons. Firstly, they are a good social way to keep in contact with friends and family. Secondly, they are a fast and easy emergency resource. Thirdly, cell phones are an easy way to access the internet and they are entertainment to teens. Firstly, I believe that cell phones are a good social way to keep in contact with friends and family for the following three reasons. A lot of teen’s need to keep in touch with their family and friends so they can know whether or not they have anything after school. Having a cell phone makes it easy for teen’s to talk to their friends and family on any day at any time. Lastly, if there is a sudden change with any plans they have, having a cell phone makes it easy to keep in contact. Therefore, for those reasons I believe cell phones are necessary in teens lives. Secondly, I believe that cell phones are a fast and easy emergency resource for teens for the following three reasons. One of the reasons is if there is an emergency at home if is easy to get in contact with their kids. Another reason is sometime when teenagers are walking home alone and they feel as if they were being followed they sometimes pretend to act as if they were on talking to someone. Lastly, sometimes teenagers leave their school work at home they can easily text or call their parents and get them to bring their project to them. Therefore, for those reasons I believe cell phones are necessary in teen’s lives. Lastly, I believe that cell phone are an easy way to access internet and are entertainment for teens. One of the reasons is that cell phones have easy access to social networking sites. Sites like Facebook and Twitter can be used very accessible anywhere you go. Another reason is most phones have an application world, which allows them to pick from thousands of different applications to customize their phone. Lastly, with Wifi you can use the internet to go on any site at any time. Therefore, that is another reason why I believe cell phones are necessary in teens lives. In conclusion, I believe that cell phones are necessary in teen’s lives for the following three reasons. Firstly, they are a good social way to keep in contact with friends and family. Secondly, they are a fast and easy emergency resource. Thirdly, cell phones are an easy way to access the internet and they are entertainment to teens.

Essay About Politics

In Regeneration Pat Barker utilises the character of Burns as a way of presenting the extent to which the society have managed to damage the young soldiers. Burns is a fictional character used as an extreme case in Craiglockhart Hospital that presents the emotional destruction that all soldiers feel and further enhances the strain from society on Burns individually shown in the actions he uses to demonstrate a severe deterioration.It is clear that the war is continuously playing on the mind of Burns in this extract by the militaristic imagery he uses when describing, what to other members of society, would be simply a normal walk around. On the bus journey first of all he describes the rattle of branches on the bus windows as sounding like ‘machine-gun fire’, which depicts the constant reminder he faces of the front line. The reaction of Burns trying not to be caught ‘crying out’ having heard these sounds suggests just how stressful being reminded of war in any way can be.Throughout this extract Burns also shows the discontent he feels and the struggle he faces to do the simplest of tasks such as walking up a hill. Barker refers to Burns’ struggle as ‘climbing the hill between trees’. The clever use of ‘climbing’ suggests the physical struggle he faces but also draws parallel with the feeling of climbing in and out of trenches on the western front that he formally faced, therefore hints at the idea that being reintegrated into British society was as much a â€Å"war† as it was when fighting on the western front.Again Pat Barker manages to show Burns facing the mirrored difficulties of war when he is ‘slipping and stumbling’ in ‘his mud-encumbered boots’ just like if he was in the harsh conditions of war. However we know that actually the ‘ploughed field’ he was walking through was nowhere near as difficult to travel through as in the western front which high lights how he has got far worse since returning which could possibly be due to the added pressure of society that he has been unable to adapt to life back home.Another key indicator that displays the pressure that has affected the character of Burns is the physical strains he faces. He depicts the discomfort with human contact so he ‘tensed, not liking the contact’ which indicates the disconnection he feels from society. Barker also further illustrates the dissatisfaction with life in general with his very pessimistic reflection on the day at the beginning. Looking at his room window he envisaged a ‘blurred landscape’ and the ‘sky and hills’ dissolved ‘together in a wash of grey’.The ‘grey’ and ‘blurred’ landscape that would have realistically have held much greater detail in rural Scotland- where Craiglockhart was located- shows the insignificance of the surrounding world for these struggling soldiers. Th ese dull adjectives simply underline the feeling of being fed up that Burn would have felt having being withdrawn from war and now has understood that he no longer has much meaning in life due to the societal pressure forced upon him.The feeling of being fed up that Burns portrays is seen through his dislike for spending time with others in the ‘common room’. He describes the talk as ‘facetious tones’ describing how he does not care what people have to say as it does not wish to spend time socialising with others due to the domino effect that he feels alienated from society. The men appear to sit around the ‘common room’ and talk about ‘the war, the war, the war’ showing how annoyed he is that this is all people talk about.The repetition of ‘the’ shows that this was the single most important thing of the time and this has left Burns feeling annoyed that he would rather just disconnect himself from everyone instead of f eel pigeonholed to only talk about such a distressful topic. As Billy Prior mentions later on in the novel this club ‘will be the club to end all clubs’ whereas Burns clearly does not comply with this. Physical strain on him. Paranoid- everything is against him. Possibly signs of disconnection from society leaving him emotionless. Conclusion. Print bibliography and photocopy extract.

Integration – Teamwork

Integration – Teamwork The first step toward peaceful common existence in a multicultural country is integration. It can easily happen that immigrants end up isolated, unable to take part in their new society. This is a problem for both the immigrants and the country they have come to. By not participating they are not doing anything for the country's benefit, and the people of said country may start asking themselves: if they are not taking part, why should they be taken care of?They may fall away from the system, not getting any of the advantages, and at the same time missing their opportunity to raise their voices and do anything about their situation. It all ends up as a downward spiral that makes integration, and thereby also improvement, more and more difficult. Integration is therefore something that has to start happening right away. The first step to integration is often said to be learning the language of the country, and I think this makes a lot of sense. A language barrier is a huge barrier, as communication is essential in almost every situation.But how can we make this happen? Would it be a solution that all immigrants attend language classes in their new country? If you compare a multicultural country to a group of people with completely different personalities, values and ideas stuck together in one tiny house for an extended period of time, it is hardly that difficult to imagine that problems are going to arise; eventually they will find something to argue about. Now this might sound negative, but it is, in fact, not. Arguing, if kept on a reasonable level, is how you become fully aware of your own meanings and views.You may learn to see things from a different perspective, and sometimes the argument brings out new ideas that can lead to solutions. This is part of the reason I believe that migration can only be a good thing, as it makes us learn new things through our differences. (Of course, the types of issues deriving from migration d o differ quite drastically from the types of issues that the members of the hundreds of reality shows we have nowadays have got to deal with, but that also means that the things we learn from them are different as well, and if I may say so, also infinitely more giving. It is not that long ago that we found the whole idea of sharing, mixing and just getting to know the rest of the world somewhat frightening. We were not very good at it, and wanted everything to stay the way it was. The modern world takes pride in being open and new-thinking however, and the word on everyone's lips is â€Å"diversity†. Yes, diversity and sharing our cultures are wonderful things that we should definitely learn to appreciate more, but through our fear of racism we are making it almost impossible to state the fact that there are actually going to be some changes for you if you move to a new country.Of course you do not have to give up on your own culture, of course you can still speak your mother tongue, of course we want diversity. But what we sometimes forget to mention is that you really can't speak only your mother tongue in your new country and that you will have to get in touch with the culture of this new country as well as keeping your own. If you really want your new country to actually be your new country and to accept you as a part of it, then you will have to accept the fact that if you want your country to be multicultural, you will have to be a bit multicultural yourself.Learning a new language does not erase your own language from your brain, getting to know a new culture does not mean you have to let go of your own values, just as making new friends does not mean you can never speak to your old ones again. It is a matter of expanding rather than replacing. However, no relationships are ever one-sided. There has to be will and effort from both sides for it to work. This means that for integration to work smoothly, both the country and the immigrants have to d o their best to make it so.It is much easier for us to say that all immigrants must learn the language right away than it is for the immigrants to learn a whole new language in no time at all. If the attending of language classes are to be made compulsory, then the immigrants should be given the means to do so. It can hardly be expected that they should have the money for language classes at the ready right after they have arrived in a new country. Many of them are moving in order to start up a new life, and being forced to pay for language classes before they have started working is not going to help in any way.The fact that they will have a much easier time finding a job after the language classes does not help if they are already bankrupt before they have begun the search for a job. If the country would be willing to pay for the language classes however, that would be a huge benefit for the immigrants. It would also pay itself off for the country in many cases, once the new citiz ens start working. Though that does not mean that all immigrants will see and understand the necessity and the advantages of such classes, which would make the whole project a waste.This leads me to another important aspect of successful integration: communication between the country and the immigrants. Communication is always present in a healthy relationship, the relationship between country and immigrant being no exception. Now one might wonder how there can be communication about the necessity of learning the language before the immigrants learn the language, but there are ways to get this done. It is simply another matter of will and effort, once again from both sides rather than one.A relationship where only one part is trying to make things work is a doomed relationship. With this said, we can not blame only either immigrant or country if integration is not working, and we can not assign the responsibility of making integration possible to only either immigrant or country. Ye s, it is a definite benefit for the process of integration if the immigrant makes an effort to learn the language, but it can not really be as simply put as â€Å"all immigrants should learn the language of their new country†.No matter how much effort you put in, you will not be able to become a part of something if that â€Å"something† is not willing to accept you. It is like one of those â€Å"help me help you†-cases, if I may put it that simply, and I believe it is also know to be called teamwork. Once this first barrier, which is nothing but a barrier in the way of thinking, is overcome, all the other barriers standing in the way of integration will become a lot less insuperable.